Luxuria Perfumes by Atharv is a modern perfume brand created to deliver luxury fragrances inspired by global perfume houses — but at prices young Indians can actually afford. We analyzed the strengths and gaps in brands like BellaVita, The Man Company, AXE, WildStone, ITC Engage and Fogg to craft something superior: long-lasting performance, deeper notes, premium bottle design, and scents that match your personality. We believe a great fragrance shouldn’t be a privilege — it should be an experience.